In this episode directed primarily towards lawyers, Phyllis helps illustrate lawyers' need to convey the value they bring to a situation, so that clients can better understand the price of lawyers' services.
Geneve and Phyllis highlight where there’s a disconnect between clients' and lawyers' perceptions of legal fees:
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Clients only see the price tag associated with lawyers and not the value and experience lawyers bring to the table
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Clients don’t feel like they’re given options with fees
Next, Geneve and Phyllis propose solutions on how lawyers can better communicate with their clients when discussing their fees:
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Lawyers need to understand the business and services of their clients so they can approach the conversation with insights into clients' specific legal needs
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To help lawyers better communicate their own value, Geneve reviews the Value Chart highlighted in EP03, which explains the many layers of value a lawyer can offer (a further explanation can be found in the the 3rd episode of SeedJura: Decoding Law ("Why Are Lawyers So Expensive?")
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Understanding a client’s budget is essential when first establishing a client relationship
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Lawyers must communicate both expected fees and any cost overages that arise outside of the initially negotiated rate
Next Week's Episode: Geneve will lead a discussion aimed at clients that asks the question, "What Do Lawyers Actually Do?"
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